Twitter: Is Anybody Listening?

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On Twitter, everybody’s trying to get more followers, get re-tweeted, get responses from famous or semi-famous people, launch marketing campaigns…but is that what it’s all about? What if nobody really is listening to you? Does that even matter?

Nope. I think the important thing is that YOU are listening to THEM. I think Twitter is a lot more useful as a listening tool than a broadcast tool, and I discuss that in today’s video.

Thanks to Jeremy Lattimore for asking the question.

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