Bookmarking stuff in your browser works fine, but I was looking for something a bit more visual and portable. For example, I bookmark a lot of WordPress themes and design ideas. Trying to go back and find a specific design using text-based bookmarking just doesn’t work for me.
ZooTool gives me a fantastic way to bookmark, organize, and browse pages, images, videos, etc that I may want to re-visit at some point in the future. It also has some great social features so you can see what your friends are bookmarking and what bookmarks are popular.
And why 77 seconds? Because it’s not a lot of time and it forces me to show you the main features quickly.


Nice review Dave – looks useful. I have been using Diigo for most of my bookmarking chores these days but I can see how for visual media this could be much better!
Thanks Phil! Correct – I found myself doing a lot of searching for visual media. ZooTool seems to work especially well when trying to find things like WordPress themes that I've bookmarked.
i don't know what i would do without zootool – it's been around for a few years already but after the relaunch some months ago it's really become one of my most used tools. i use it for storing inspirational things (pictures, videos, sites…) as well as bookmarks – the zootool-bookmarklet lets you choose pics from a site easily (like from tumblr, ffffound, visualizeus, flickr, etc) and share via twitter, facebook, to tumblr, delicious and other sites as well with a few clicks only.
Awesome! Glad you are enjoying it and getting good use from it too.