I read Scott Stratten’s book UnMarketing this week and this particular quote jumped out at me in regards to sharing your expertise on a blog, social network, or even in person. Don’t just TELL people you have the answers to their problems but make them put complete trust in you and hire you to give them the answers, but GIVE them the answers. SHOW people you are an expert in your field. Like I always say, flex your expertise muscles. People will appreciate you and people won’t hesitate to hire you or buy from you in the future.
Right on.
One thing I notice a lot is designers/devs try to show off their expertise by talking in overly-technical terms to non-web folks. The key is to show your expertise while explaining things in an easy-to-digest way.
Absolutely agree. That’s where people like me have an advantage by not even knowing the overly-technical terms. Ha!