Freelancing in Real Life

As a freelancer, you are the boss, laborer, marketing department, bill collector, bill payer, and more. When things are slow, you go into marketing mode. When things are busy, you’re often dealing with double the prospects while juggling double the workload. It can be tricky to get things into that perfect “pocket” of a balanced workload.

For me, the more leads I get on new business, the more time I’m spending on estimates and business requirements. As a result of that, the less time I have available for the projects in-process. Is it smarter to keep the prospects waiting, the existing clients waiting, or the wife and kids waiting?

I want to know what you do to balance your time between new projects and projects in the queue when things are insanely busy, and I want to know how you spend your time when things are slow.