How to Find Your Freelance Specialty by @AmberWeinberg
Excellent article on Freelance Folder today about narrowing down your skills to a specialty. In the past I’ve talked about how my WordPress business really took off when I launched TweakMyTheme.com, a specialty theme-customization service. I’ve heard others report the same type of results when they focus and really get their expertise into specific niches versus a “jack-of-all-trades” approach.
I always enjoy Amber’s articles. She’s awesome at stirring up the pot of controversy on a regular basis, too, which is probably why she gets such excellent comments most of the time. Click through to read the full article on Freelance Folder, and be sure to check out http://www.AmberWeinberg.com.
Why You Should Specialize
So why should you specialize? Basically, no matter how much you learn, it’s impossible to be great at everything. And to be a really successful freelancer, you have to be great at what you do.
Specializing allows you to become an expert in your field. You’re also more likely to be perceived as one by potential clients. Just by offering front-end dev and WordPress work, I became known to my clients as “the” WordPress expert.
Specializing also allows you to focus on honing your skills and is easier to keep up with new developments. This allows you to quickly become better at what you do than the generalist.
Specializing your clients is equally, if not more, important as specializing your services. Deciding what type of clients you want to work with will make you happier in the long run and will increase the effectiveness of your marketing. It’s much more effective to get your message to 10 perfect-fitting clients than to get your message to 500 clients who won’t work for you.
