I read Scott Stratten’s book UnMarketing this week and this particular quote jumped out at me in regards to sharing your expertise on a blog, social network, or even in person. Don’t just TELL people you have the answers to their problems but make them put complete trust in you and hire you to give them the answers, but GIVE them the answers. SHOW people you are an expert in your field. Like I always say, flex your expertise muscles. People will appreciate you and people won’t hesitate to hire you or buy from you in the future.
