The Twitter phenomenon has been absorbed into the daily lives of most of us, and as someone who works from home, it has become my “water-cooler” outlet (as I’ve mentioned before). The idea of keeping followers updated on “what’s on your mind” has become a staple of the web today.
Apply this idea to a team of telework professionals all working for the same company but in different locations. Imagine being able to constantly keep each other updated on what everyone is working on at any point in time. The public (and spammy) nature of Twitter wouldn’t work well for this.
Enter Yammer, the “internal communication platform” (and a great social network for virtual teams). Here’s a quick description from the Yammer website:
Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: ‘What are you working on?’
As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information. Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.
Anyone in a company can start their Yammer network and begin inviting colleagues. The privacy of each network is ensured by limiting access to those with a valid company email address. Information is never shared with third parties.
In a way, Yammer behaves much like Twitter, but instead takes place within the safety of an organization. In fact, Yammer offers a way to create an org chart for those involved with a particular account. How does it know who should be in an account? It uses the domain on the member email addresses.
For example, I signed myself up to try out the service. The domain on my email account is liftdevelopment.com. It then created a central “Liftdevelopment” account, and any other users who sign up with a liftdevelopment.com domain will get added to that group.
Those that are signed up can then publish their status throughout the day and view statuses of others. Files can be attached to statuses, messages can be bookmarked, and RSS feeds can be added. Within a specific account, groups can be created. Plus, there are desktop, iPhone, and Blackberry versions of Yammer available to take the tools just about anywhere.
Yammer is free, but there are premium paid accounts available that allow you to set up a central admin profile. Companies with one of these premium accounts can manage users, delete messages and files, export data, remove former employees, etc.
For a one-person company like mine, the functionality of Yammer isn’t something I need. However, for a scattered team of individuals, I can see the collaboration features bringing value to communication and collaboration. If you fall into this category, be sure to at least check it out as Yammer is getting a growing amount of buzz.